The design includes the company name in a ribbon wrapping around the image.ĭespite its uniqueness and art, the logo doesn’t wholly represent what the company stands for and quickly became outdated. It captures the moment right before an apple fell on his head. The original Apple logo, designed by Ronald Wayne, shows an image of Isaac Newton reading a book under a tree. We look at the most critical years of evolution below, and the following video is an excellent summary of the evolution of the apple logo.

The Evolution of the Apple logoĪpple’s logo has evolved over the years. It was designed by the third co-founder, Ronald Wayne, in 1976. How did Apple develop its original brand identity?Īpple’s first logo design illustrated Isaac Newton reading under an apple tree. Steve Jobs followed a fruitarian diet and suggested the name Apple to Wozniak after Jobs visited an apple orchard. Steve Jobs and Steve Wozniak wanted the Apple brand name to appear before Atari in phone books.īut in reality, Steve Jobs named the company Apple because he liked the fruit.Some claim that the three founders wanted a more casual name.From the famous saying: “an apple a day keeps the doctor away.”.Alan Turing, the father of modern computing, died after eating a poisoned apple.The story of Nymphus gaining immortality by eating a golden apple.The brand name was inspired by Eve’s bite out of the apple.There are many theories regarding Apple’s brand name and its origins. Apple’s wanted to make computers more user-friendly by making them more portable. The company was established during a time when technology was still in its infancy and computers were bulky and troublesome to use. Two weeks after the company was formed, Wayne sold his interest in the company for $800. was founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne.

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